Finity - Defined
Sociodemographic data & analytics to enhance your customer intelligence

Understand & find your customers

Defin'd data and analytics provides rich information on each household in Australia.

Finity

 
Knowing who your customers are and how to best engage them is critical.  Defin’d reveals unique insights into customer sociodemographic characteristics, attitudes, shopping behaviours, and media consumption habits as well as detailed information about housing and vehicle assets.

 

Enhance customer intelligence

  • Enhance your understanding of existing customers using sociodemographic, attitudinal and purchasing behaviours.

  • Understand in rich detail who your best customers are, how to reach prospects like them, and get cut through the white noise.

  • Get richer, more precise knowledge of key acquisition segments and better ROI on advertising spend.

  • Hooks directly into online activation platforms so you can go from insight to action.

Power up customer strategies

  • Enriching CRM systems to support bespoke customer segmentation
  • Using the added intelligence from Defin’d to create a holistic picture of customers and tailing customer experiences and offers accordingly
  • Improving the predictive power of customer propensity and value models
  • Combining disparate internal and external datasets to develop micro-segmented customer acquisition strategies.

How businesses are using Defin’d

Defin'd enriches your CRM system to support bespoke customer segmentation, while combining internal and external datasets to develop micro-segmented customer acquisition strategies

Using the added intelligence from Defin’d to create a holistic picture of customers and tailing customer experiences and offers accordingly

Defin'd Improves the predictive power of customer propensity and value models

Chat to the Defin'd team

Request a demo of Defin’d and preview deep insights into each household in Australia.

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