Gain a unique view of your market
From designing new products and services, through to helping you decide how to price, market and sell them, Defin’d can precisely segment your markets and analyse your performance within them – by geography, demography and consumers’ attitudes and life stage.
Unlike other big data solutions for consumer research, Defin’d offers you unique insights which represent the entire Australian population.
The rich representation of Australia’s population and households means you benefit from a deeper understanding of your customers and prospects and see what customers purchase, where they live, their propensity to switch as well as identify any opportunities and threats.
How it works
1. Our data
Defin’d uses a proprietary cloud-based dataset that combines a complete and current representation of Australian households.
2. Your data
We then overlay this dataset with your own business, customer or market data to reveal unique insights into consumer needs, behaviours and consumption.
We then turn these insights into actionable, commercially focused business recommendations and outcomes. This can include segmenting markets for business expansion and identifying look-alike and act-alike consumers.
Who we work with
Advertising and media
Talk to us about big data & analytics
The Finity big data team are available to help clients to fully embrace the substantial opportunities big data technology presents and decide – where to from here?