Defin’d data provides you with sociodemographic characteristics for every individual in Australia, as well as their attitudes and behaviours – helping you better understand your customers.

From designing new products and services through to helping you decide how to price, market and sell them, Defin’d can precisely segment your markets and analyse your performance– by geography, demography and consumers’ attitudes and life stage.

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Spend less, get more

What if you could spend less and target your customers more accurately? Defin’d data gives you two to three times more relevant cookies in you selected audience compared to conventional methods.

Different from traditional methods

Unlike other analytic solutions, Defin’d offers you unique insights which represent the entire Australian population.  This gives you a deeper understanding of what your customers purchase, where they live, and their propensity to switch.

Customise your audience

You can customise your target audiences by selecting underlying traits and behaviours rather than just using pre-canned segments as a proxy.  The result is a more homogenous group of individuals with a much higher likelihood of matching your target audience characteristics – ensuring you pinpoint the right customers and find more of your best customers.

Get precise

From designing new products and services through to helping you decide how to price, market and sell them, Defin’d can precisely segment your markets and analyse your performance within them – by geography, demography and consumers’ attitudes and life stage.

Unlike other analytic solutions for consumer research, Defin’d offers you unique insights which represent the entire Australian population.  This gives you a deeper understanding of what customers purchase, where they live, and their propensity to switch.

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Gems-Top-3

Defin’d Gems is a micro-segmentation product providing comprehensive insights into your customers and prospects.

Gem communities providing precious, accurate and comprehensive insights into your customers, and prospects.

Gem communities cover every individual in  Australia, allowing you to see who your customers really are, whether they are and how best to reach them. Gems provides an accessible guide to help you define, measure, describe and engage with current and potential customers.

gem-innovators

Innovators

gems conventionalists

Conventionalists

cosmopolitan gems

Cosmopolitans

achiever

Achievers

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Contemporaries

broadcasters gems

Broadcasters

pragmatists gems

Pragmatists

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Bohos

Talk to us about Defin'd

The Finity analytics team are available to help clients to fully embrace substantial opportunities and decide – where to from here?

Aaron Cutter

Ph +61 2 8252 3321
Mobile +61 417 527 204
aaron.cutter@finity.com.au

Ashish Ahluwalia

Ph +61 2 8252 3373
Mobile +61 410 883 627

ashish.ahluwalia@finity.com.au