The secret weapon to better understand your customers
Customers are more empowered, more discerning, more fickle and more connected than ever. Knowing who your customers are and how best to engage them is critical.
Data is your secret weapon to building customer intimacy. At Finity, we help you understand your customers better – how to get them, grow them and keep them by showing you how your data adds value, how you can extract that value and effectively use it.
Our expert team of actuaries, data scientists, and statisticians – will give you valuable customer insights to grow revenue, enhance operational capabilities, manage enterprise risks and compliance mandates and make better business decisions.
Finding your best customers
Finity’s customer micro-segmentation product, Defin’d offers unique insights into your customers, prospects and markets with its ability to segment the Australian population by precise demographic characteristics, social nuances and purchasing behaviours.
You have the data. Now bring it to life.
- Understand your customers better
- Increase sales to new and existing customers
- Identify high quality prospects to grow your business
- Lower customer acquisition and retention costs
- Reduce customer churn and increase loyalty
- Improve channel mix to lower costs
- Increase the effectiveness of your marketing campaigns, acquisition
and retention programs - Deliver higher returns on marketing investments.
Whether you’re beginning your customer analytics journey, or already have a sophisticated customer analytics function - we can help you improve business performance by focusing on the right customers and areas for your business - keeping you a step ahead of the competition.
How our clients are using Finity's Customer Analytics
"We're building customer lead prioritisation solutions using a combination of internal and external datasets"
"We're using population and sociodemographic data to understand market positioning across key customer segments, and developing differentiated acquisition and marketing strategies"
"We're prioritising and driving retention activities toward high-value actions" For this client, we helped define natural customer behaviours and pinpointed the best time and segments to direct offers.
Aaron Cutter
Ph +61 2 8252 3321
Mobile +61 417 527 204
aaron.cutter@finity.com.au