The secret weapon to better understand your customers

Customers are more empowered, more discerning, more fickle and more connected than ever. Knowing who your customers are and how best to engage them is critical.

Customer Analytics

Customer Analytics

Data is your secret weapon to building customer intimacy. At Finity, we help you understand your customers better – how to get them, grow them and keep them by showing you how your data adds value, how you can extract that value and effectively use it.

Customer Analytics

Our expert team of actuaries, data scientists, and statisticians – will give you valuable customer insights to grow revenue, enhance operational capabilities, manage enterprise risks and compliance mandates and make better business decisions.

Finding your best customers

Finity’s customer micro-segmentation product, Defin’d offers unique insights into your customers, prospects and markets with its ability to segment the Australian population by precise demographic characteristics, social nuances and purchasing behaviours.

Customer Analytics

You have the data. Now bring it to life.

  • Understand your customers better
  • Increase sales to new and existing customers
  • Identify high quality prospects to grow your business
  • Lower customer acquisition and retention costs
  • Reduce customer churn and increase loyalty
  • Improve channel mix to lower costs
  • Increase the effectiveness of your marketing campaigns, acquisition
    and retention programs
  • Deliver higher returns on marketing investments.

Whether you’re beginning your customer analytics journey, or already have a sophisticated customer analytics function - we can help you improve business performance by focusing on the right customers and areas for your business - keeping you a step ahead of the competition.

How Clients are using … Customer Analytics

Ash Ahluwalia

Ash Ahluwalia

Ph +61 8252 3373
Mobile +61 410 883 627
ashish.ahluwalia@finity.com.au

Aaron Cutter

Aaron Cutter

Ph +61 2 8252 3321
Mobile +61 417 527 204
aaron.cutter@finity.com.au