Finity launches customer micro-segmentation: Defin’d Gems

Finity launches customer micro-segmentation: Defin’d Gems

By August 17, 2017News

1 Innovators_NEW

Today, Finity launched new customer micro segmentation product Defin'd Gems - providing precise and comprehensive insights into your customers, prospects and markets.

Gems allows you to profile and understand your market and the customer segments within it in a manner not previously possible. It enables not only more strategic and targeted engagement with your customers but also unparalleled insights into who your customers are, where they are and how best to reach them.

How Gems is different

  • Gems cover every individual in Australia and are attributed to individuals, not households
  • Segmentation starts with psychographic attributes and focusing on the consumer mindset, not just basic demographics
  • Recognises the population diversity and allocates Gems to individuals and households, as opposed to a one size fits all approach.

Meet the 49 Gems, and get to know their behaviours, attitudes, purchasing preferences and media consumption habits.

Learn more here:

To see the power of Defin’d Gems, contact:

Ashish Ahluwalia

+61 2 8252 3373